Berlin-based data analyst with over five years of experience in marketing and communications. I’ve always been fascinated by stories, any forms of storytelling, well data and numbers are the one I’m most fascinated about.

I work across a wide variety of tools, but these days you’ll usually find me in SQL and Tableau, digging into data and translating it into clear, compelling narratives. My goal is simple: make numbers speak in a way that’s insightful, engaging, and easy to understand.

If you’re as curious about the stories your data can tell as I am, we’ll probably get along really well.

December 2024 - December 2025

Led transition from Qlik to Tableau, migrating key dashboards (transactions, payment success, GGR/NGR, revenue KPIs).
Developed and maintained SQL/Tableau dashboards for Sales, Customer Acquisition, and Affiliate teams.
Built conversion tracking for affiliate channels to support data-driven decisions.
Designed interactive Tableau dashboard for VIP Sales with automated daily/monthly reports.
Collaborated across teams to align reporting and ensure reliable KPI delivery.

September 2020 - February 2022

Planned and created digital content based on user behavior analysis
Improved content strategy success rate by 45% by supporting the team during data-informed transitions

May 2019 - September 2020

Coordinated panel discussions at Gender Equality Day
Assumed the role of conducting pitch sessions involving young filmmakers and established producers.